Denotation, Connotation and Myth
In semiotics, denotation and connotation are terms describing the
relationship between the signifier and its signified, and an analytic
distinction is made between two types of signifieds: a denotative signified and a connotative signified. Meaning includes both denotation and connotation.
As Roland Barthes (1967) noted, Saussure's model of the sign focused on denotation at the
expense of connotation and it was left to subsequent theorists (notably Barthes
himself) to offer an account of this important dimension of meaning .
Barthes (1977) argued that in photography connotation can be (analytically)
distinguished from denotation. 
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