Responses to 'Smack My Bitch Up'-The Prodigy

Dominant responses

• ·         To demonstrate the effects of drugs and alcohol
• ·         Not to stereotype males in the way that we usually would
• ·         To demonstrate same sex relationships so society is more open to them
• ·         To challenge stereotypes of gender
• ·         Shows women and men can act the same
• ·         We assume men are more violent and more likely to take drugs than women
• ·         To show the negative effect of drugs and alcohol and that it is not just women that fall victim to violence
• ·         Not to judge someone
• ·         To represent society in a realistic manner
• ·         The way drugs and alcohol make you act
• ·         That people judge too quickly
• ·         We assume it is from a mans point of view to keep us interested in the product
• ·         To make us not judge people
• ·         To demonstrate different types of relationships
• ·         To stop people taking drugs because of the negative acts it leads to

Negotiated Responses (Understood the message but)

• ·         Against too many drugs
• ·         I don’t like how they have challenged the stereotype of women
• ·         It was too extreme but was relatively true to life
• ·         Awful to watch, as a female I wouldn’t want to be treated like that
• ·         It was the drugs that made people act like that
• ·         It shows the impact of drugs but in an exaggerated way
• ·         People shouldn’t do drugs while drinking, don’t agree with the fighting
• ·         Agree with how the drugs were shown to make the person feel, I don’t agree with the way women have been treated in the video
• ·         The video is honest but don’t agree with the behavior it promotes
• ·         The video is being controversial like the band don’t agree with the extreme behavior
• ·         A lot of people will be offended by it
• ·         It made me feel sick
• ·         Like the point it is making but it may offend gay women
• ·         Don’t agree with her behavior
• ·         Drugs have influenced her actions so she wouldn’t normally act that way
• ·         Its revealing and disrespectful to girls
• ·         It makes it more consumable for the audience if it is more exaggerated
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Oppositional responses

• ·         The content is too explicit
• ·         Don’t agree with the abusive relationship
• ·         This text promotes an unhealthy lifestyle
• ·         Some religions might take offence
• ·         People might be against drugs, drinking, sex, drink driving and strip clubs
• ·         Stereotypes women into only being for sex
• ·         A women wouldn’t start a fight with every man in a club
• ·         Might not agree with the text because of religion, the audience might be homophobic and they might be against drugs and alcohol
• ·         They see the product as immoral
• ·         They chose to believe it is a man so then disregard the text
• ·         People wouldn’t want their children to see it because it sets a bad example
• ·         Offensive to a number of people in society
• ·         The audience would reject it because it makes them uncomfortable so then turn it off and they cant associate with it on a personal level
• ·         Don’t have experience of the intended effects
• ·         It might be condoning alcohol and drugs
• ·         Find the product offensive