Jason Mittell (2001) (Genre)

Jason Mittell (2001) argues that genres are cultural categories that surpass the boundaries of media texts and operate within industry, audience, and cultural practices as well.

In short, industries use genre to sell products to audiences. Media producers use familiar codes and conventions that very often make cultural references to their audience knowledge of society, other texts.

Genre also allows audiences to make choices about what products they want to consume through acceptance in order to fulfil a particular pleasure.