Saturday, 19 September 2015

John Fiske (1982) (media language)

As John Fiske (1982)  puts it “denotation is what is photographed, connotation is how it is photographed”. Link to Barthes’ editing at stage of production.

Related to connotation is what Roland Barthes (1977)  refers to as myth. For Barthes myths were the dominant ideologies of our time. The 1st and 2nd orders of signification called denotation and connotation combine to produce ideology - which has been described as a third order of signification by Fiske and Hartley (1982). 


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