Audience Demographics and Institution Profile

Social demographics are the categories people are placed into based on their occupation. 

The people in social groups C2/D/E are stereotyped to like rock, pop and rap. This is because these are the types of music that are the easiest for them to access. They also reflect their ideology and show people in the video that are the same or similar age to them. They also include narratives or give messages that the audience want to see which is why they consume them the most compared to other genres of music. 

Other social groups are not likely to listen to this music as they will be older and will have a different ideology. People in social grade A are more likely to be listening to classical music as this is what is going to appeal to them. Classical music videos also don't have music videos. This is because they don't appeal to that target audience so therefore aren't made. The lack of music video also shows that they are older than people in social grade C2 or lower. The younger audience like to have a music video as it gives them something to look at and talk about. By having a music video, they are able to go onto social media and talk about it and get it trending. People in social groups A and B aren't as likely to want to talk about a music video on their social media sites. They are likely to be more interested in things like politics or the news rather than a new music video release.

It is important for the institutions to know and understand the social demographics so that they are able to produce a video or song that will appeal to their target audience. This means they are likely to have people in their video that are the same or similar age to the audience. This is so that the audience find it easier to relate to them as they understand what it is like to be that age. It also means that the people in the video will be doing activities that the audience might do themselves. The lyrics also need to appeal to the audience. If the audience aren't able to understand the lyrics, they aren't as likely to consume it as they can't relate to it.

A good way for the institution to see if the video has gone down well with the audience is to see how they have responded to it on YouTube and social media sites. This is the easiest way to see exactly what the audience think as people that are in the C2/D/E social grade are likely to say exactly what they thought of it. By giving this truthful response, it is easy for the institution to see if they have made a successful product or not. 

Other radio stations that play rock music are: Absolute Radio, Planet Rock and Radio X. 

The music industry is always changing itself to appeal to its main audience which are teenagers and young adults. They do this by looking at what music is being consumed the most and then that is what music is made and played. Radio stations that are aimed at a younger audience want them to keep listening so they need to play the music that they will want to consume. The music industry relies on the young people with the disposable income to purchase their music. 

This means that they need to put their music somewhere that it is easy for the audience to access in order for them to keep consuming. People used to go down to music stores like HMV to buy their music.

But now, people aren't buying their music from there as much as the idea of going to a music shop is not as popular as it used to be. Now, people are listening/purchasing their music on sites like YouTube, Spotify and iTunes.

The reason people are getting their music from these sites is because they are able to access and purchase it from home. It is more appealing to the target audience to get their music without having to leave their bedrooms. This has meant that some music stores have closed because they aren't generating enough money from sales.

Merchandise is something that has been helping make the industry money for years. The audience are always wanting new merchandise to buy and they like to compare their merchandise with other people who are fans of the same music as them. The music industry makes all kinds of merchandise now because their is a big market for it.

Now, the artists are even designing the merchandise themselves so that the audience are more likely to buy it.

The media has two very different opinions of rock music. Older rock music is thought of more highly than modern rock music. This is because rock music has changed. Rock music used to be mainly about love. Now, rock music has become a sign of rebellion and standing up for yourself, which has created a negative image in the media. The media portrays modern rock music as being bad for the audience to consume because it is not giving out the right message. Which for some rock music, this is true. But for most modern rock music, it is not the case.