Monday, 7 March 2016

Physical Digipak








I printed off my digipak because I wanted to physically make it so I could see what it looked like when it was folded into the shape it would be if it was being sold in a shop. I didn't really have a colour scheme for my digipak. I tried to go for a theme over a colour scheme. The theme I went for was clouds because I used them in my advert so I used them in my digipak as well to create continuity. I have more colour in my digipak than I do my advert because I knew I wanted the digipak in colour and the advert in black and white. The only images in my digipak that are different are the images I took from my music video draft. I wanted to include these so it was obvious that they were part of one package. I also used these images to add more colour to my digipak and to have something else other than clouds or the image of the mountain. I did change the opacity of the images taken from my music video because I wanted my digipak to be in colour but I didn't want it to be bright. By changing the opacity, it just tones down the colour. The images that I thought were too bright, I made greyscale and put them behind the coloured images. I found that it looked better to layer the images by having the bottom image in grey and the top image in colour, rather than them both being in colour. Even when I changed the opacity, the image was still too bright and clashed with the other panels of my digipak so they had to be greyscaled. I made the two disks greyscaled like the advert so that the products were linked in multiple ways. 

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